Core business
Innovating is about being better, quicker and cheaper. To innovate also means to come up with products and services that will improve the quality of life. Innovation is Pulskom's core business.

Adaptation
Only innovation can offer new solutions to existing challenges. Fresh perspectives drive competitive edge and embrace the explosion of information technology.

Key point
Technology innovation is a key component in a bold new world that strives for high business performance. High-performance businesses balance today and tomorrow and consistently outperform the market by steadily investing for competitive advantage. Leading organizations use technology innovation to drive productivity and growth.

Progress
Applying creativity to forge progress is nothing new. Instead of looking for ways to improve the candle—aim for a breakthrough. As the light bulb provided a better solution to the need for light, so companies today need to find new sources of value.